2014 has been a spectacular year- big data is (even more) the rage, instant gratification became our best friend with the likes of Uber, Tinder, and everything between, and, oh, we’ve all selfied ourselves out. But what exciting things in the world of event technology will 2015 bring us? We asked some of the top event industry professionals to tell us what our #eventprof future beholds!
Liz King, CEO, Liz King Events @lizkingevents
"There is a huge focus on data for events in 2015. With a ton of data at our fingertips, event planners are overwhelmed by collecting, analyzing and using it to implement change. In 2015, I think we'll see a much bigger focus on tools to help planners use this data for good!"
Peter Mullen, Business Development & Event Professional @pemullen
"For starters, there is definitely a growing need for integrated website/ticketing/management platforms for small and medium events. Also for larger events, the focus for event technology will be on ibeacons, advanced lead generation strategies, and gamification services for enhanced engagement."
Mark Walker, Content and Social Marketing, Eventbrite UK @EventbriteUK
"The event industry is continuing to undergo unprecedented change, so I think a major trend for event organisers next year will be the search for simplicity in a complex world. With so many marketing channels, tools and demands on their time, organisers will choose to work with the brands and suppliers that make their lives easier by offering best-of-breed technology, a user-friendly interface and self-service control over all the key features they need to succeed."
Phil Mershon, Director of Events, Social Media Examiner @Phil_Mershon
"Simplicity and personal are the two key words for 2015. Event planners and attendees have too many places to look for information, connections and data; so smart event technology will make it easier to provide a single hub for all key information. I also think event attendees are looking for ways to make better more meaningful professional connections at events and technology plays a key role in that, especially as it integrates with social media."
Rachel Ruggieri, Customer Success Director, Bizzabo @Bizzabo
"As 2015 begins, we will see the growing necessity for the ability to streamline the analytics we are receiving. Even though taking the results from surveys, the engagement analytics from your mobile app, and the statistics from your ticket sales sometimes feels like comparing apples to oranges, there are definitely ways to streamline the analysis and take your event in the direction it needs to move for growth."