Imagine organizing a new event, or conference and not having to build a marketing strategy from scratch. If you had a multi-channel event marketing strategy that you knew would work, it would mean that you could spend time focusing your energy on building a more innovative event.
You could go to your boss or client with a marketing strategy in hand, and have instant buy-in from them, which would make managing stakeholder expectations easier as well.
But before you can begin to outline an effective marketing strategy, you've got to know about each major marketing channel and how it can be used.
That's where The Smart Event Marketing Ebook comes in.
It's 27 pages of pure event marketing gold, that covered strategies like brand building, content marketing, SEO, Social Media Marketing, and PPC. Topics like Advocacy Marketing and Community Management are also reviewed.
The point of this ebook is to provide event organizers of all skill levels with a comprehensive primer on the latest event marketing tactics. Armed with this knowledge, planners will be able to quickly build a multifaceted marketing strategy, knowing that each tactic they've chosen will be effective.
Launched at IMEX 2015, influencers have already praised The Smart Event Marketing Ebook for being an awesome must-read resource for organizers.
[Above] Event Planning Influencer, Corbin Ball and Bizzabo CMO Alon Alroy with a special edition of the ebook.
If you're interested in learning about the most effective event marketing channels that are proven to increase registrations, improve attendee experience, and please stakeholders, download the ebook for free by clicking the button below!