As anyone interested in tech already knows, Apple has unveiled their latest iPhone, the iPhone 6 and an entirely new device called the Apple Watch, at September 9th’s WWDC. Since we at Bizzabo are a tech startup that specializes in event software, we’ve developed our own take on how these two new pieces of tech will majorly impact future events.
Whether it be a rock concert, sporting event, or marketing conference, Apple’s latest devices will provide attendees and organizers with great capabilities if only because their devices bring already amazing existing technologies to more people. So take your mind off the fact that your phone is now outdated, and your watch does little more than tell you the time (the horror!). Find out how every event you attend in the not far off future will be forever changed thanks to Apple.
Apple Pay and the Future of Ticket Sales
Though some big names in the tech industry have tried to get Americans to adopt to mobile payments, none have had widespread success so far. But Apple’s focus on creating a seamless user experience should mean that people will start making payments with their NFC, or near-field communication, equipped iPhone 6’s and Apple Watches.
So people lining up to get into a comedy show, sports game, or concert will be able to buy their ticket at the door by simply tapping their iPhone of Watch. Apple Pay will make purchasing tickets a much faster experience. That means shorter lines to buy a ticket and most importantly, happier event goers.
To highlight just how quickly events will change thanks to the new iPhone and Watch, Disney has already announced that they will implement Apple Pay at Disney World Resort. Disney must feel that guests will have an improved experience by not having to fumble for their wallet every time they want to make a purchase. It will likely also mean easy registration, so that if a guest wants to register for your event using your event registration software, they can do so simply with their Apple device.
Apple Pay will also be equipped for in-app payments, making them much simpler. In fact, Apple has already announced a partnership with Uber, Opentable and Tickets.com that will make paying for a car service, meal, or ticket as hassle-free as a single tap of the finger.
NFC Will Create New Event Experiences
Aside from being used for Apple Pay, the NFC-enabled iPhone 6 will provide users with other new event experiences. Hotel guests with an iPhone 6 will be able to use their phone as their room key. Professional conference attendees will be able to share contact details with one another by remotely transmitting data via the NFC chip in their iPhone. Guest will have the ability to quickly check-in at an event by just holding up their phone and scanning it with an NFC reader, whereby their personal profile will be shared with event organizers to ensure a seamless attendee experience.
Watch Push Notifications Help Organizers Communicate with Attendees
Sending push notifications isn’t really a new technology. However, the Apple Watch makes it more powerful because users are more likely to see a push notification when their device is strapped to their wrist rather than buried in their pocket.
Apple Watch push notifications are perfect for communicating with event goers who aren’t expecting a message. For example, if an event planner wants attendees to immediately see a last minute change to the agenda, she could send a mass SMS push notification updating attendees without needing them to check their phones.
Professionals attending a conference could be easily notified of a change in the agenda, and rather than relying on people to check their phones, event organizers could rest easy knowing that the message would be broadcast to highly glance-able Watch screens.
Networking Using Digital Touch
Have you ever been at an awesome concert and wanted to get your friends attention, but couldn’t shout loud enough over the music for your friend to hear you? Well the Apple Watch might solve that problem thanks to Digital Touch. Watch users can quickly send their friends, a drawing, or a haptic tap (a small vibration) thanks to the Watch’s “Taptic Feedback” function. What could be cooler than that? How ‘bout sharing your heart beat with your SO thanks to a combination of the Watch’s heart-rate monitor, and the Taptic function?
Everyone wants faster internet, from fans trying to stream the play-by-play while at the game, or conference attendees trying to download a presentation - speed is king. Thanks to upgraded hardware, the iPhone 6 will be Apple’s fastest ever phone featuring 3X faster WiFi and LTE speeds of up-to 150 mb/second. iPhone 6 owners will immediately notice shorter load times, and faster upload times making it easier for them to interact with external event features like a private social networking community, or an interactive venue map.
Whether the event in question is a 70,000 person football game, or a 70 person professional networking event, all categories of events will doubtlessly be changed by Apple’s latest hardware. The iPhone 6 finally features NFC capability, meaning more seamless interactions for event goers. While Apple Watch will enable attendees to network with one another in novel new ways, and will allow event organizers to put important information in front of attendees’ faces.
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