We’re excited to announce the official launch of IN-PERSON, a new podcast that tells the stories behind the world's most daring events and the people who make them happen.
Events have long been a staple in business strategies but they are arguably growing in prominence. A recent study found that 84% of C-suite level executives at leading companies believe in-person events are a critical component of their company’s overall success. Meanwhile, 41% of marketers believe that events comprise the single most effective channel for achieving business goals.
So the question is:
Why isn’t there more frank discussion about what it takes to plan and execute a successful event marketing strategy?
Why is it so hard to find candid glimpses into the challenges that organizations face as they scale upward and the lessons learned in the process?
Why aren’t there more resources about what it takes to build a resilient events team?
In launching IN-PERSON, we’re aiming to speak directly with the leaders who are working behind-the-scenes to bring these topics to light.
What You Can Expect
In our first three episodes of IN-PERSON we spoke with individuals from diverse industries about three pillars that are instrumental to the success of professional events.
With Lindsay McKenna (VP of Revenue Marketing at Yext) we zeroed in on sales and marketing alignment—an especially important subject given the rising popularity of account-based marketing. (Listen here.)
Speaking with Kira Willner (Executive Producer of Brand Experiences at Barron’s Group, a Dow Jones Company) we discussed how event organizers can provide attendees with rewarding personalized experiences, while also pleasing sponsors and partners. (Listen here.)
In our conversation with Hugh Forrest (Chief Programming Officer at South by Southwest), we spoke about curating strong event content. We also dug into what it takes to maintain a connected event community in the wake of exponential growth. (Listen here.)
Now is the time to give professional events the public forum they deserve.
That’s not just our take, it’s what our guests believe, as well.
“At SXSW, we are passionate about bringing together people and communities,” said Hugh Forrest, Chief Programming Officer at South by Southwest (SXSW). “It’s great having the opportunity to share our values and our approach to events in the hope that it may provide inspiration to others. Given that there are so many more events today than there were 30+ years ago when SXSW launched, I think now is the right time to engage in more conversations around best practices in this industry.”
“Podcasts like IN-PERSON are a great resource for professionals in the global events and media industries,” said Kira Willner executive director of Brand Experiences at Barron's Group, an investment and luxury lifestyle publishing unit within Dow Jones. "In-person experiences are shaping the media and marketing landscape, and it's an honor to have been one of the first guests on the show.”
How You Can Tune In
We have some great guests lined up in the coming weeks. We hope you’ll tune in and, if you like what you hear, you can help us spread the word by subscribing and sharing with your colleagues.