When most people think about event planners, their initial thought is generally something along the lines of someone who handles the logistics and details of orchestrating an event.
While organizers themselves understand that the job involves far more than this narrow minded focus, the unfortunate reality is that this is generally the perception of the role that organizers play.Fortunately, the appreciation for organizers is quickly beginning to increase in a big way. Business is changing, and the necessity of event planners has never been higher than it is today.
Today’s most successful companies and organizations understand that they can only reach that point if they hire the best people and bring those people together in a way in which ideas can be spread and problems can be solved.
As this need arises, the case can certainly be made that organizers will play an integral role in shaping business success in the future. Here is a look at how:
People Are A Company’s Biggest Asset
The overwhelming reason that organizers will play a significant role in shaping business success in the future is because of the fact that, in today’s ultra-competitive economy, people are a company’s biggest asset. It is no longer about simply finding an office drone to complete menial white-collar tasks.
Today’s businesses are taking the steps necessary to recruit the absolute best people. As tech legend and Microsoft founder Bill Gates points out:
Former Apple CEO Steve Jobs went so far as to say that:
Both of these men played integral roles in building two of the most successful companies that the world has ever seen. And both credit success to hiring the best possible people to help them along the way.
But it isn’t just the thought process of focusing on hiring the best that is changing. Organizations are also beginning to change in the way that they think about who the most desirable employees are.
Today, ideas and innovation are at the forefront of what allows businesses to thrive and succeed over the long term. Technology has replaced the necessity for skills related to many blue collar jobs, which means physical actions are not nearly as critical as they once were.
Instead, top employers want and need employees who exhibit skills related to creativity, problem-solving, and versatility. Businesses need people who can work together with others to come up with innovative ideas that can help businesses continue to grow.
But even when these employees are found and hired, bringing the best people together to solve a company or industry’s biggest problems is still a challenge. The rise of remote based work and flexibility for employees has led to few opportunities for great people to work together within the same physical space.
This is where organizers come in.
Organizers Bring People Together To Solve Big Problems
Most companies, especially those that operate nationwide or internationally, understand the difficulty of bringing their thought leaders together to solve big problems. Even with the increase in technology that has made it easier to communicate, this challenge still exists.
As an organization expands, the need to spread out the best people to manage different aspects of the company creates an even bigger challenge. Solving this problem requires a change in the way organizers operate and is the reason that planners will shape business success in the future.
A Change In The Way Organizers Operate
An organizer’s job, as outlined by Sokanu, is to, “Coordinate all aspects of professional meetings and events. They often choose meeting locations, arrange transportation, and coordinate other details.”
While organizers have always played an integral role in bringing people within the same company or industry together, that role has never been more important than it is now. Because of the factors outlined about (the need for business to invest in the most talented people, dispersed working arrangements, reliance on ideas for innovation) organizers will increasingly be expected to extract the most value from an organization’s greatest resource, it’s people.
Organizers of the future will not only be tasked with bringing people together, they will also be tasked with finding innovative ways to put those people in situations where ideas can lead to innovation and ultimately, to growth.
Companies and organizations are in need of planners who can put their best people in a situation where they can work together to solve the most pressing problems that their companies and organizations face.
This means that the way in which companies evolve isn’t the only thing changing. Organizers are also evolving from being put in situations where they focus solely on the logistics of a major event to discovering new ways in which their clients can efficiently work together during the event.
Keeping the Conversation Going
Since organizers are and will increasingly be relied upon to spark innovative ideas, they are also expected to keep the conversation alive after an event has occurred.
It is quickly becoming a necessity to, as digital strategist Emily Gannett says about the future of event planning:
Gannett goes on to talk about the need for leveraging social media in order to keep the conversation going long after an event has taken place.
This is something that, when done correctly, can serve an even bigger purpose for companies and organizations that need their best people to continually discuss ideas surrounding how to solve their biggest problems. When consistent conversation is met with efficiency of communication, problems are solved and companies thrive.
The Final Word
As time goes on, the need for organizers and their skills will only continue to rise. Event planners that understand the modern day needs of companies and organizations will undoubtedly shape business success in the future.
The future is certainly bright for organizers, especially those who are willing to accept the larger responsibilities that are bound to present themselves in the coming years, as business leaders look to extract more value from their people.
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