Partner Up with Other Conferences
As long as you are not overlapping in dates and topics, partnering up with other conferences is a great way to amplify your event marketing efforts. This lends itself to cross promotion on-site, in newsletters, and on social media. For instance you can feature something like “Check out our sister conference” on your event’s Facebook Page. To get the most out of these partnerships, make sure that the conferences that you partner up with have a big social media follower base.
Desert Island Music:
Barbara Streissand [I actually asked Eran, our other co-founder about to answer on behalf of Alon. I think this one is a joke.]
President & Strategist, Borelli Strategies
The three top tips I have for promoting your event through social media:
- Know Your Audience. Before you promote your event, do as much research as you can on the types of attendees you are trying to sell to. Find out the answers to what excites them (what gets the most retweets), who is the most influential (check Klout scores), and what problems they have (join Linkedin and Facebook groups around your event’s topics). To be effectively social within a community, you have to become a native. If you just start selling at them you will become part of the noise they already don’t pay attention to.
- Build A Team. Don’t promote your event by yourself, give tools to the people who are in the best position to help raise awareness and convert. All of your event’s formal stakeholders (sponsors, presenters, and vendor partners) should be given graphics, suggested social media copy, and links to help ensure this endeavor they are contributing to is successful. Determine who is the most influential to your potential attendees and incentivize them to promote for you as well.
- Be Social. In order to sell tickets, you can’t always post about selling tickets. Focus on the mission of your event. If your event is educational, host Twitter Q&A sessions with experts. If you are planning an event to celebrate achievements, your posts shine a light on those who are contributing to the area you focus on. Your posts are just as much an extension of your mission as your event is.
Desert Island Music:
I’d have to go with something that is a bit cheerier than what I usually listen to (Bon Iver, Iron and Wine & Sufjan Stevens). I listen to different music depending on my mood, season and environment and Vampire Weekend would probably be exactly what I needed for that scenario.
Wrapping Up: The Power of the People
There's no shortage of great event marketing advice from these social media pros, but several tips have come up again and again:
- Plan Ahead: As you begin preparing for your event, make sure that you have a social media strategy outlined. Before, during, and after your event, there will be ample opportunities to market it on social media.
- Record Your Event: In both photos and videos, make sure you are recording your event. Interview attendees and speakers, put together a sizzler reel, show the world that your event is awesome. Facebook Live and other live video mediums will be helpful.
- Utilize the Power of the People: Whether you use an influence marketing, brand advocacy marketing, speaker cards and content, or a social media tool like Ticket Boost, make sure you tap into the power of the people surrounding your event.
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