Meet Rachel and see what it's like to work on the Customer Success Team.
Additionally, we need to own our knowledge of the industry. While it is critical that our customers are happy, it is absolutely imperative that we do what we can to make them successful. That means we need to learn not only about our customer needs, but about trends and best practices in the industry and world. This can include pointers on how to make the most effective event website, or how to build a successful registration process. Without this knowledge, we can only provide a small view into a real successful strategy.
Owning It in Action
We recently worked with a customer on one of the largest events we’ve hosted on the Bizzabo event management platform. The customer’s goals for the event were very ambitious and they were determined to significantly increase the results from the flagship year. In the end, they were able to more than double their attendance. To make this happen, the Bizzabo team had to take a multi step approach.
First, we needed to collect the data from the previous year. We spent time asking questions about what the goals were and why they were set to that standard. We evaluated the processes that resulted in the numbers and any lessons learned. Next, we positioned ourselves as an extension of the customer’s team. We sat down, put our heads together, and strategized the event. It isn’t enough to train our customers on what the platform does or how it works. Bizzabo CSMs need to go beyond and put their “organizer hat” on to really find plans and processes that will work for the customer and bring in the right numbers.
Finally, we pride ourselves on staying in the know. We constantly read industry blogs and news to learn about new trends or case studies. Our goal is to be able to recommend new approaches or discourage poor practices.
Wrapping Up: The Path to Ownership
Overall, the Bizzabo Customer Success Team is a lean, mean, personable machine! Each member contributes a different strength and owns various projects to bring the team to new heights. Our day-to-day responsibilities demand that our interpersonal skills match our analytical skills.
Throughout my entire journey in the world of events, I’ve been able to learn a lot about the industry and about myself. Trying my hand at different approaches to events was very helpful in a few key takeaways:
- As an intern I learned, in everything you do, despite how small or big the task is, put your name on it! Take pride in and own what your efforts are.
- In each of the previous jobs I realized, you will learn something each step of the way. You might learn that you love certain tasks, or hate certain situations. Everything will help you make better decisions and own your own future.
- At Bizzabo I’ve learned the most about stepping up and owning your actions. You have the ability to create your own success.
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