What is the state of event marketing? Where is it going? These are the questions we sought to answer in the Event Marketing 2018: Benchmarks and Trends report.
We recently surveyed over 400 mid- to senior-level event marketers about the future of the industry. The result is Event Marketing 2018: Benchmarks and Trends.
We know that event managers need the most authoritative and helpful information at their fingtertips. We also know that between all of the event managing, time can be scarce. That's why we've..
Learn how HubSpot leverages events to solidify their position as one of the top inbound marketing software companies in the world in this interview with an events expert from the HubSpot team.
Event apps have become integral to event marketing strategies. Yet a recent update to the Apple App Store has caused a dramatic shift in the industry. The Event App Primer covers everything you need..
When it comes to mastering the event marketing sales pipeline, few companies are more qualified to lend advice than InsightSquared. We spoke with two event marketing experts from the InsightSqured..
Want to expand your event marketing knowledge, but don't know where to start? We've compiled a list of the top 20 event marketing posts from the Bizzabo blog so that you can spend your valuable time..
We're excited to announce the launch of our 2018 Live Event Marketing Survey! We plan on collecting survey responses from hundreds of event leaders. Are you ready to leave your mark on the industry?
Account-based event marketing empowers businesses to be more efficient in sales acceleration and ultimately in closing deals. In The CMO's Guide to Account-Based Event Marketing we explain how..
Objectively, events are proven to be a valuable marketing channel. Subjectively, they're magic. It's not just a matter of the face-to-face, offline experience (although that's very important). It's a..
We recently spoke with Cari Goodrich, the Senior Director of Global Marketing Programs at Looker. Looker is a business intelligence software and big data analytics platform that helps people explore,..
Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more.