When it comes to mastering the event marketing sales pipeline, few companies are more qualified to lend advice than InsightSquared. We spoke with two event marketing experts from the InsightSqured..
Want to expand your event marketing knowledge, but don't know where to start? We've compiled a list of the top 20 event marketing posts from the Bizzabo blog so that you can spend your valuable time..
We're excited to announce the launch of our 2018 Live Event Marketing Survey! We plan on collecting survey responses from hundreds of event leaders. Are you ready to leave your mark on the industry?
Account-based event marketing empowers businesses to be more efficient in sales acceleration and ultimately in closing deals. In The CMO's Guide to Account-Based Event Marketing we explain how..
Objectively, events are proven to be a valuable marketing channel. Subjectively, they're magic. It's not just a matter of the face-to-face, offline experience (although that's very important). It's a..
We recently spoke with Cari Goodrich, the Senior Director of Global Marketing Programs at Looker. Looker is a business intelligence software and big data analytics platform that helps people explore,..
Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can..
One of the most thrilling aspects of attending live events is getting to speak face-to-face with people who are equally passionate about a subject as you are. In the Live Event Lead Generation:..
We spoke with Gaetano DiNardi, Director of Marketing for Sales Hacker, about lead generation strategy for live events, event sponsorship and more.
With conferences in Latin America, Europe, Asia-Pacific and North America, the IIeX (Insight Innovation Exchange) event series is poised to change the world of consumer insights.
If you’re not marketing your event on social media, you’re missing out. According to Content Marketing Institute, Hubspot, Social Media Examiner, and Regalix—social media is one of the most important..