Objectively, events are proven to be a valuable marketing channel. Subjectively, they're magic. It's not just a matter of the face-to-face, offline experience (although that's very important). It's a..
We recently spoke with Cari Goodrich, the Senior Director of Global Marketing Programs at Looker. Looker is a business intelligence software and big data analytics platform that helps people explore,..
Given that events account for the single largest item in the budget of the average B2B CMO, it makes sense that marketers would want to track their return on investment (ROI). But how exactly can..
One of the most thrilling aspects of attending live events is getting to speak face-to-face with people who are equally passionate about a subject as you are. In the Live Event Lead Generation:..
We spoke with Gaetano DiNardi, Director of Marketing for Sales Hacker, about lead generation strategy for live events, event sponsorship and more.
With conferences in Latin America, Europe, Asia-Pacific and North America, the IIeX (Insight Innovation Exchange) event series is poised to change the world of consumer insights.
If you’re not marketing your event on social media, you’re missing out. According to Content Marketing Institute, Hubspot, Social Media Examiner, and Regalix—social media is one of the most important..
Along with live video and chatbots, gamification is one of the most talked about event trends at the moment. Even though the term has spread like wildfire throughout the events industry, there is..
On April 29th, 2017, a historic event will occur in Indonesia. A small group of women entrepreneurs are planning to stage Indonesia’s largest women’s empowerment conference yet.
Aircraft carriers, a fleet of volunteers dedicated to making you feel comfortable as you devour social media knowledge, selfie sticks—these are just a few things that are integral to Social Media..
Looking to hire an event marketer for your company? Maybe you need a set of extra hands to manage your event? Or maybe you’re just looking to hire someone to design a sweet event logo? If you’re..