All #eventprofs know the stress and obstacles they face when planning an event. So, to help event planners create better events with less stress, we’ve found 9 amazing books that will show how to , increase productivity and profits, and improve the experience of attendees.
1. Getting Things Done by David Allen:
Event planning can be an extremely stressful business and this book should help #eventprofs learn to manage their stress to achieve maximum productivity. Allen shares his methods for stress-free performance. He says productivity is directly proportional to our ability to relax because when our thoughts are organized and our minds aren’t thinking about the million things you have to do, it will be much easier to stay focused on the goals of the next event or conference and overcome anxiety.
2. To Sell Is Human by Daniel H. Pink:
You might be thinking, “why would even planners need a book on sales?” Sales is actually a huge part of our world today. We all spend our days trying to “sell” something, whether it be an idea, or tickets to your event.
Pink looks at the art and science of selling. #Eventprofs need to check this out to see how they can increase sales by appealing to and attracting more, and different kinds of people to events. Pink says it is not just about sales, it is about moving people. As event professionals, influencing and inspiring people is an important part of the job.
3. Selling 101 by Zig Ziglar:
As we said before, event planners need to know about effective sales techniques in order to maximize profits. Ziglar stresses that the fundamentals of selling remain constant, but it is important for sellers to learn from the past while always looking for future opportunities and changes. He focuses on ethical concepts of loyalty, honesty, character and faith, which will make customers trust you more, and teaches how to find your audience and how to market to them. #Eventprofs need to read this so they can learn to target their audience better and increase ticket sales effectiveness.
4. Brand Against the Machine by John Morgan:
Everyone has heard the term “creating a brand,” or the process making something (a person, company, or product) of a commodity.
For example, someone might check Martha Stewart’s website just because she’s Martha Stewart and you want to hear what she has to say; she created a (very valuable) brand for herself. Similarly, It would be extremely valuable for #eventprofs to create their own brand, so their customers keep coming back to their events again and again. More importantly, creating a personal brand will help spread the word and get more people to come to your events. Morgan aims to teach companies how to increase credibility and visibility by defining an audience, determining pain points and and fixing them.
5. Branding Yourself by Erik Deckers, Kyle Lacy:
Creating a personal brand can be useful, and so can social media. As all #eventprofs know, social media is a vital tool in getting the word out about an event. This book uses Facebook, Twitter, Pinterest, LinkedIn, Google+, among many social media platforms to teach how to create an online presence that customers will want to engage with. It discusses building connections and sharing ideas.
6. Lean UX by Jeff Gothelf with John Seiden:
This book is all about improving user experience by collaborating with a team, getting feedback from users, and experimenting with design ideas. It lays out steps to pick which problem and how to focus on the desired outcome. #Eventprofs should read this book to make sure their event website creates an amazing experience for event-goers, and to ensure the everything possible is being done to improve overall attendee experience.
7. The Interior Design Reference & Specification Book by Linda O’Shea, Chris Grimley, Mimi Love:
Many events have lounge spaces for guests to socialize, hang out, and work. This book can show event professionals how to create a cool, relaxing space for attendees to lounge. This book describes how to create a great feeling atmosphere by using the elements of space, texture, and color - among other things.. Most importantly, it shows how to create a certain mood or environment by using natural sound, lighting, and smell. This is especially important to event professionals looking to create a specific event atmosphere for attendees.
8. The Art of Storytelling by John Walsh:
Visual storytelling is a very powerful tool for event professionals to use in marketing. It grabs people’s attention, and more importantly, keeps them hooked. This book will help #eventprofs market events on social media by creating compelling posts. It can also help to make more enticing presentations that engage listeners and cut out unnecessary fluff that needlessly distracts attendees. Walsh encourages presenters not to memorize stories. Speakers should talk naturally and let the words flow like a conversation.
9. The Productive Person by James Roper and Chandler Bolt:
This book aims to help professionals create a better method of handling work-life balance. The authors give productivity tips to improve productivity. For example, they suggest creating daily schedules to aid workers in getting all necessary work done faster.
For more inspiration and information that #eventprofs will appreciate, head over to our article on the Top 4 Ted Talks To Spark Event Planner Ideas.