It's the final week of November and that means it's time to catch up on event planning news before we get into full holiday swing. In case you missed last week's update, you can read it here.
1. Bizzabo Nominated For Event Technology Of The Year
Fresh off our two wins at the Event Technology Awards, it's easy to forget that there are other great event tech awards out there. Today, we're pleased to announce the Liz King and TechsyTalk have nominated Bizzabo for best event technology solution of 2015.
After winning the Event Technolgoy Awards People's Choice Award, we know the Bizzabo community has to power to support us and would be gratful to our readers if they voted for us again. To vote for Bizzabo, click here (it takes about 30 seconds to do).
2. Holiday GIfts That Event Planners Are Sure To Love
As frantic holiday shopping commences, having a gift guide is aways a welcome tool. Some gifts that event planners will most likely enjoy include a chill-able sea stone serving tray to make you look like a rockstar host or hostess, and a Khiel's bundle of winter salves. In addition to these wonderful, but low-tech toys is the Apple Watch, which any "type A" event planner will love. Via Smart Meetings
3. Social Media Strategies Event Planners Should Live By
Social media is an incredibly powerful too, and is a perfect fit for live events. But the key to acheiving true social media success is that event planners must implement a social media strategy well in advance of event day. Organizers must first and foremost understand that social media is a marathon and not a sprint, planners must also create branded event hashtags, and post interesting content rather than spamming followers. Via Event Manager Blog
4. Dietary Resitrictions Explained
One overlooked potential painpoint of event planning, is dietary restrictions. Just when you though you've come up with an innovative catering menu, you could find out that many of the foods on offer can't be eaten by some attendees.
To avoid this scenario, it's important for event professioanls to understand various dietary restrictions whether they're self-imposed or for health reasons. From paleos to gluten free celiacts this resource from Connect Meetings will help planners get a grip on what attendees with food preferences can and cannot eat.
5. Google's Keyword Planner Has A Few Flaws Event Markets Should Know
In our eBook on event website SEO, which you can dowload here, we mentioned that Google's Keyword planning tool is a good resource for event organizers interested in improving thier organic search results. By using Google's tool, users can estimate search volumes for specific keywords, making it easier to know which words should be targeted via an SEO strategy.
But, as a recent article illustrate, the tool's volume estimates can be off and it doesn't always recommend the best keywords to go after. In the eBook we recommend using a few different tools to overcome this limitation, but the author also recommends products like Similar Web and ClickStream as well. Via the Moz Blog
What To Do Next
If you want to be a world-class event organizer, you'll need to constantly learn best practices in order to stay ahead of the game. So to help our readers do just that, we created a comprehensive event design eBook featuring both basic and advanced design strategeis to create stunning live event expereinces. Click the button below to get a free copy now.