From the results of the Event Technology Awards, to social media tools that event organizers should use to make event marketing easier, this week's event industry update is filled with helpful info. In case you missed our last update, you can read it here.
1. Bizzabo Wins Best Event Management Software and People's Choice Award At Event Technology Awards
A few days ago, Bizzabo was selected by a panel of event industry experts as the best event management platform for event organizers. Bizzabo employees were all too ready winning this prestigious award.
In addition to winning Best Event Management Software category, Bizzabo also won the People's Choice Award, which goes to the event technology solution with the most votes. We're humbled by the support from our customers, who came together to support Bizzabo, and we're thrilled that our platform inspires such loyalty among our users.
To learn more about using our award winning event management platform, click the button below!
2. Reduce Event Planning Stress By Gamifying Your Day
Unfortunetly event planning is a stressful job. Some planners might find the mindfulness is a great way to reduce stress, while others prefer different techniques to calm down.
One new way of taking control of your to-do list while avoiding stress is through gamification. There are platforms that will reward you for good deeds done, like Habitica, a role playing game (RPG) for real life.
Event organizers can also consider using Fitbits or other wearbable health devices to track their activity level and receive points for achieving various movement goals. Via Event Manager Blog
3. Gifts To Wow VIP Event Guests
Whether you're trying to impress a VIP attendee, or just want to put a smile on a keynote speaker's face, there are a number of new outlets you can turn to for fun event gift ideas.
Mouth ships delectable snacks like arisen cookies, organic jerky, and hand-cut potato chips perfect for a VIP foodie. Then there's Bittermilk which makes a snazzy cocktail tote and accessories that add an air of elegance to any event gift basket. Lastly, organizers should consider the Lumio Book Lamp, a reading light that's portable enough for VIPs to travel with, but powerful enough to provide bright light in any situation. Via BizBash
4. Marriott and Starwood Hotels Merge, Creating Largest Hotelier Ever
In order to grow their business and increase efficiency, Marriott International will acquire Startwood Hotels' 1,200 properties for $12.2 billion. The acquisition will create the largest hotelier in the world, Marriott International will now have 5,500 hotels when the deal goes into effect in mid-2016. Via Successful Meetings
5. Social Media Tools To Help Organizers Market Their Event
Whether you're taking to social media to drive visitors to your event registration software, or are trying to generate excitement among attendees of an internal corporate event, social media can be a helpful tool for event marketing.
Some helpful tools, according to the experts at Social Media Examiner, include Pablo which is a free tool that quickly makes social media optimized images. Google Photos, which is a great cloud storage platform that makes it easier manage all of your event related photos, and Periscope which like Meerkat makes it easy for anyone to live-stream an event.
What To Do Next
Event marketing has the power to make or break the success of your event. Whether you're trying to increase event registrations, or just want to generate buzz, understanding the most effective marketing strategies to deploy can mean the difference between a succesful event and a flop. Click the button below. to grab a free event marketing ebook. We guarantee you'll find it helpful.