As the holiday season approaches it's time for event planners to get caught up on the latest news concerning the ever-changing event planning industry. But before we get started, if you haven't read last week's update, click here to read it.
1. Select The Best Event Software With The Help Of A Free Guide
Finding the ideal event technology solution can be a challenge, since there are many different solutions out there. Some platforms claim to be able to handle it all, but in reality it's hard to know which event management platforms are real winners and which aren't.
So to make it simpler for event planners to find things like event registration software, or an event networking app, we've created a free downloadable guide that makes selecting an awesome platform, a breeze.
The short guide simply covers the do's and dont's of choosing an ideal event tech solution for you, and for your team.
2. The Differences Between Mobile Web and Mobile Apps Explained
Event organizers are often faced with the issue of whether or not they should invest in a mobile event networking app, or should they just create a mobile friendly event website that event attendees can browse on their phones.
In order to make this decision, it's important that event planners first and foremost understand the goal of the event. If they're hoping to drive a lot of people to an event website in order to raise awareness, it might make more sense to focus on building a mobile optimized website. But if planners primarily interested in reaching a targeted number of attendees, it might make sense for them to invest in a mobile app instead.
Before making this sort of decision, it's best to understand the usage patterns that are developing among mobile users. To do this, you can watch the video of internet expert, Rand Fishkin, explaining his thoughts on mobile web vs mobile apps.
3. Tools For Event Planners To Create Amazing Videos
One of the best event marketing tools is video. As we've previously mentioned, videos showcasing last year's event, or this year's keynote speakers (among other topics) are great ways to generate buzz among potential attendees.
In order to help event planners create these videos, some great tools to think about using are iMovie, which is a video editing software made by Apple, Reflector, which makes it easy to demonstrate what's happening on mobile - on any screen, and Adobe Voice which makes it simple to narrate animated videos. Via Social Media Examiner
4. Wellness Trends Event Planners Should Be Aware Of
At a recent wellness event in Mexico City, wellness experts like Deepak Chopra convened to discuss likely future trends of the wellness industry.
Since wellness has become increasingly important to many event attendees, it's best for event planners to stay abreast of the latest health trends so that they can provide guests with experiences that suit their tastes.
Some trends discussed at the conference include the need for people to balance healthy eating, with not giving in to "super food" hysteria. In addition to healthy eating, experts expect more and more people to start practicing mindfullness, experts also anticipate more people taking wellness trips or going on wellness retreats to recharge their bodies. Via Smart Meetings
5. Examples Of Amazing LinkedIn Company Pages To Inspire Yours
The most successful event planning consultants know that their business depends on building a respected professional brand. LinkedIn is a great place to get started building your professional footprint, and having an awesome company page is a key part of this equation.
To inspire event planners in this position, here're a few awesome business pages to take a look at. Each one has a great looking LinkedIn header, and the companies featured consistently share content that readers find valuable. Occasionally, the company profiles will also promote some fun content to spark followers' interests. Via Hubspot
What To Do Next:
In order for event planners to be successful, they've got to keep up with the latest event planning technologies. These platforms make it easier for planners to bring amazing experiences to event attendees, sponsors, and other key stakeholders.
In order to identify which platforms are right for you, download this free simple guide! (Just click the button below to download).