With the level of competition at trade shows, it is crucial for attendees to come up with a booth design that attracts attention while still getting their message across. It can be difficult to come up with something creative yet still effective and functional but it is necessary in order to make an impression on customers. Companies that stick with the same traditional elements often miss out on reaching a bigger audience and do not get the type of return on their investment that they expected. Some businesses though, are able to create the unique and interesting booth designs that customers want to see. These are some examples of inspiring trade show booth designs that think outside the box to appeal to visitors and also achieve their business objectives.
1. Brooks Sports Mannequin Runners
A company that makes running shoes and other types of athletic apparel known as Brooks Sports set up an interesting trade show display in Salt Lake City for the 2013 Outdoor Retailer Winter Market. Their display included a video screen at the front of the booth with a line of mechanized mannequins appearing to run overhead while wearing apparel made by the company. The booth also included bar stools made with mannequin runner’s legs and several other monitors to display social media posts.
2. Just Wink Truck Display
Instead of going for a typical trade show booth, the greeting card company Just Wink created their display by using a colorful truck parked on the trade show floor at the 2013 National Stationary Show in New York. The truck was covered with the company logo and eye-catching designs and also included an HD screen, tablet devices, and a speaker system. In front of the truck were product displays for customers to look through sample greeting cards.
3. Hershey Company’s Virtual Store
The well-known candy corporation Hershey’s included their own unique and hi-tech trade show booth at the 2012 National Association of Convenience Stores in Las Vegas. For their display they were able to create a demonstration of the “convenience store of the future” using physical and virtual components. One wall included a 3-D model of a convenience store on an 18 by 20 foot screen that visitors could navigate through with an Xbox controller. The virtual store gave customers a chance to see Hershey’s marketing ideas in context. The booth also included a counter where customers could sample candy as well as tables and chairs to relax.
4. Varco Customer Appreciation Booth
National Oilwell Varco created a booth that appealed to customers by offering them a space to relax and enjoy themselves. They wanted to create a red-carpet themed customer appreciation experience at the Offshore Technology Conference 2013 in Houston, TX. Their booth included a café and a lounge where customers could eat, drink, and use touch screen coffee tables. They also incorporated a small-scale movie theater and an interactive area with iPad stations for customers to learn more about the company.
5. TaylorMade Aerial Dancer
The golf company, TaylorMade wanted to make a booth that would attract plenty of attention through music and live entertainment. They used an expansive 30,000 square foot space for the P.G.A. Merchandise Show in Orlando. The booth functioned both as an exhibit during the day and as a client appreciation party at night. The booth at night included booming house music and an aerialist dancer hanging from a 10 foot high chandelier. The dancer was clad in a body suit completely covered in Swarovski crystals and was able to set the mood by pouring drinks while remaining suspended in the air.
About the author: Jocelyn is a Creative and Quality Improvement Manager at Display Creatives. She loves keeping up with all the newest technology innovations as well as attending as many tech shows and events as she can. She strongly feels incorporating technology into any business is essential for productivity, marketing and customer service-plus its fun.