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30 Social Media Networks #EventProfs Should Use

Undoubtedly, you’ve heard of the major social media networks, and you’re probably already using some of them to promote yourself and your events. But besides Twitter, and Facebook there are a plethora of networks out there that can help event professionals to reach highly qualified audiences with ease.

Since we’re always trying to keep #eventprofs in the loop, we’ve put together a mega list of social media tools for our event industry friends to refer to help grow social media reach and ultimately sell more event tickets.

Major Networks

  1. Twitter (284 million monthly active users): Twitter is great for creating buzz around an event and for driving traffic to an event page by sharing relevant links to an event webpage.

  1. Facebook (1.35 billion monthly active users): Facebook features business and event pages that can be used to reach attendees and potential attendees on a platform they are most likely active on.

  1. Google+ (540 million monthly active users): Google’s answer to Facebook, Google Plus offers the option to follow other users like Twitter, rather than connecting with them as seen on Facebook and LinkedIn. Google Plus also offers the ability to create business pages and powerful events pages as well as segmented communities that professionals are active on.

  1. LinkedIn (300 million monthly active users): Dubbed the professional social network, LinkedIn is an ideal social media platform to utilize in order to generate buzz surrounding an event geared toward professionals. With active communities, and an internal blogger platform, LinkedIn is a powerful platform for event planners.

  1. Instagram (200 million monthly active users): The mecca of selfies and food pics. Instagram allows users to share photos and video. Users can overlay filters to alter the look of images. This platform is great for sharing infographics, inspirational quotes and behind the scenes snaps to get attendees excited about your event.

  1. Pinterest (53 million monthly active users): Create mood boards from images you’ve found online - that’s the essence of Pinterest. With a quickly growing user base, and high engagement rates, Pinterest is quickly becoming a favorite of companies looking to engage with customers. The platform presents a great medium for setting the mood for an upcoming event while at the same time expanding social media reach. For more info on successfully using Pinterest to promote an event, checkout this post on Pinterest. 

Social Bookmarking Platforms

  1. Reddit (175 million monthly active users): A social sharing platform where passionate people come together to discuss things they find on the internet. The pre-segmented communities, such as marketers, or tech enthusiasts,  are a great place for an event planner to dive in to learn more about potential attendees and to promote an upcoming event.

  1. StumbleUpon (30 million monthly active users): Provides a unique way to surf the internet. Hit the Stumble button to be taken to a website submitted by other users that fits within your interests. This is a great way to generate more traffic to your event website by submitting relevant links, and of course be a considerate and active member of the StumbleUpon community.

  1. Delicious (2 million monthly active users): Though not as popular as it was a few years ago, Delicious is still a solid player in the social bookmarking realm. Submit a link and if it’s deemed worthy by other users, it will be up voted to the homepage of Delicious. The platform is easy to use, making it a good way to get started on a new social network with the power to drive traffic to your event website.

  1. Metafilter (4.5 million monthly active users): Like Reddit and Delicious, users upvote good links. If a submitted link garners enough upvotes, the link will be pushed to the Meta Filter homepage. This is a good strategy for driving traffic to an event website if the event has a tech theme, as it is frequented mostly by those those working in and interested in tech.

Media Sharing Platforms

  1. YouTube (1 billion monthly active users): Producing informative, or promotional videos and posting them to Youtube can be a great way to increase social media reach. To build a following, promote your videos on social media networks where you already have a following. Also, embed videos in blog articles and email newsletters. YouTube also presents a great way to upload videos recorded during an event as a way of reusing event content.

  1. Vimeo (100 million monthly active users): The alternative to YouTube, videos hosted on Vimeo tend to be of a higher quality which appeals to a different kind of user. Communities on Vimeo are active, so if you’re interested in the quality of the videos you upload, Vimeo presents a good alternative to YouTube while also having a large enough user base for it to be worth adopting.

  1. Vine (40 million monthly active users): Twitter’s video platform, Vine allows users to upload 6 second videos. Major brands like Coca Cola have incorporated Vine into their marketing strategy to increase social media reach. Vine is a great platform for creating teaser clips leading up to an event. Record a little more footage and upload the whole video to YouTube or Vimeo!

  1. Flickr (92 million monthly active users): The photo and video sharing platform is not just a great place to deposit old vacation photos. Flickr Groups can be accessed by multiple people and present a great forum in which event attendees can upload photos and videos from your event and engage with other attendees’ content. Don’t let all of the media produced at your event go to waste, create a Flickr Groups page and direct attendees to upload their content there!

Blogging Platforms

  1. Tumblr (50 million monthly active users): Possibly the simplest blogging platform out there, Tumblr is a great way to share simple content with a highly engaged community. Find your niche of people on Tumblr, follow their blogs, comment on posts, and watch your community grow in return.

  2. Blogger: Powered by Google, Blogger provides a more advanced blogging platform than Tumblr, though less advanced than other blog platforms out there. A drag and drop site builder makes it easy for even the less than tech savvy among us to build compelling blogs.

  1. Wordpress (330 million monthly visitors): The platform is capable of hosting an awesome event website or event blog that’s perfect for connecting with potential attendees by featuring compelling and relevant content. It’s worth noting that Wordpress offers two types of packages; a free account, or a paid for and more advanced account.

  1. Kinja: Created by Gawker Media, Kinja is a blogging platform used by websites like Lifehacker, and Gizmodo. The platform is straightforward to use, and if it’s relevant to any Gawker-owned sites, there’s a chance they’ll publish the blog post to one of their popular blogs, great for generating event buzz.

  1. Medium (13 million monthly visitors): This blogging platform provides a straightforward and beautiful interface perfect for the event planner interested in getting his or her feet wet as a blogger. With Twitter integration, it’s easy to build a thriving community of followers quickly. Plus, an ads-free experience makes reading blog posts all the more enjoyable.

  1. (1.5 million monthly visitors): A blogging platform that allows you to also share articles from Pocket, Evernote and Dropbox in addition to writing a traditional blog post. This platform is a great way for creating a blog with curated content.

Knowledge Sharing

  1. Wikipedia (over 500 million monthly visitors): The social encyclopedia may not be the first source that comes to mind when thinking of promoting an event online. However, if your event is notable enough, consider creating a Wikipedia article about it. Wikipedia is a highly regarded website in the eyes of Google, so an article discussing your event will help to improve your search engine results and will lend it an air of distinction.

  1. Quora (over 10 million monthly active users): Quickly becoming the go-to place for high quality answers to a wide variety of questions, Quora is used by industry professionals, among other groups, to get answers to pressing questions. It’s a great way to subtly generate buzz surrounding your event by participating in appropriate Quora communities. Plus, Quora unveiled a blog publishing component to the site last year.

  1. Slideshare (60 million monthly active users): The YouTube of presentations, slideshare has become a hotbed of marketing materials. Create an informative and enticing explanation of what your event is all about, promote it on other social media channels in addition to uploading it on slideshare which will help boost traffic to your website.

International Networks

  1. Netlog (98 million monthly active users): A popular personal networking website in Europe, Netlog uses a geolocation algorithm to show you information of people nearby. Great for an event planner looking to build his or her online presence.

  2. Sina Weibo (300 million monthly active users): This is a microblogging platform similar to Twitter that’s perfect for event organizers operating in Asia. Successful accounts acquire large followings, for example one Chinese  venture capitalist has acquired over 50 million followers to date.

  3. Qzone (600 million monthly active visitors): The popular blogging platform is ideal for event planners operating in Asia. It’s integrated instant messaging service means that bloggers can seamlessly interact with followers who have a question about a blog post.

  4. Xing (about 10 million monthly active users): The European equivalent of LinkedIn, Xing is a social network for professionals. This platform provides our Europe-based event planners with a great opportunity to improve their social media presence by setting up a profile.

  5. Orkut (33 million monthly active users): Similar to Quora, this discussion platform is primarily used in Brazil. For event professionals based in Brazil, consider setting up a profile and participating in discussions with themes similar to your event.

Location-Based Social Networks

  1. Yelp (132 million monthly active users): The popular local search platform may not seem like an obvious social media choice for event planners, but for events that occur frequently or consistently, it’s possible attendees will want to take to Yelp to submit a review. In that case, consider setting up a Yelp account to provide attendees with an outlet for writing great feedback.

  1. Foursquare (45 million monthly active users): Recently Foursquare changed their entire app from social network that focused on geolocation, to a platform that focuses on local search. For those who plan on-going or frequent events, it may be the case that attendees will post reviews of your event on the new Foursquare.

After reading through these 30 social media networks, you may be feeling a bit overwhelmed by the prospect of using all of them. But have no fear! A successful social media strategy isn’t one that makes use of all social media networks, instead, choose one or two new networks to add to your social media portfolio. Learn the best practices for those networks, and you’ll be rewarded with increased social media reach, and more event buzz.

For more information on using alternative social media networks, checkout this blog post on using Pinterest, Reddit and Instagram to grow social media reach and sell more tickets.