In recent years, social networks have taken the world by storm. They grow in an unprecedented pace, extensively infiltrating to almost every aspect of our lives. We’ve changed the ways we socialize, communicate and do business, gradually increasing the time and money invested in the networks. Today, a sophisticated player who seeks to maximize its efforts must adopt new habits and practices in order to master the social networks.
Bizzabo lives and operates in the events world, and we’ve noticed a demonstration of this very principle here; with clever usage of twitter hashtags, event organizers can significantly improve their ability to communicate with attendees, focus their message and increase the social buzz around their event, ultimately leading to more ticket sales and a better overall event experience.
What is a Twitter hashtag?
Hashtags are represented by a single word prefixed by a # symbol. They are used in social networks to identify a post or a tweet with a certain topic. Hashtags are clickable, searchable and allow users to track upcoming trends as they emerge.
Some quick examples-
- OMG @Bizzabo has the most awesome booth at #TCDisrupt!!
- Interested in #networking, #technology, or #socialmedia? Check out #myevent
- Great article on #CloudComputing… Recommended read for all #CloudSummit attendees!
Ok, nice, but what’s in it for event organizers?
When used skillfully, Twitter hashtags help event organizers to promote and manage their events by effectively communicating with attendees before and during events, without additional costs.
Twitter hashtags enable event organizers to:
- Share content with attendees.
- Discover the spread of discussions about the event.
- Draw potential followers to the organizer’s twitter account and websiteà more ticket sales.
- Monitor attendees’ feedback in real-time.
- Measure the event’s reach and influence using hashtag analytics tools like tweetreach.
So, for all you event planners out there, we suggest you employ twitter hashtags to promote and monitor your event, the sooner the better. If you don’t, someone else probably will, and you’ll find yourself on the reacting side. Check out our next post for more tips and practices on how to choose the most effective hashtag for your event.