It’s no mystery—marketing automation software has become an essential tool for all SaaS professionals. As the SaaS industry continues to become a dominant space within the tech world, the platforms that must keep up with it are becoming increasingly intricate and complex.
So how do you make sure you are getting the most out of your marketing tool? I’m glad you asked. On May 22nd, Bizzabo is hosting the NYC SaaS Marketers Assembly, bringing together industry professionals to discuss marketing software best practices and effective strategies. Want to sign up? Click the button below!
Still not convinced? Well then let us try to convince you...
1) There's an Exceptional Panel of Speakers
This all-star panel of speakers will offer valuable takeaways from their wide range of experiences. Alon Alroy, CMO and co-founder of Bizzabo, will be delving into the ecosystem of marketing automation software and sharing his best practices. Yoav Vilner, CEO of Ranky, will be discussing his expertise with different marketing platforms as well as his company’s own marketing automation capabilities. Finally, our gracious host Guy Franklin, General Manager of NYC SOSA, is a veteran in the tech scenes of both Tel-Aviv and New York City and will be divulging his extensive experience with SaaS marketing. Plus, one or two myster speakers might make an appearance. Get ready to turn those thinking caps to the "on" position.
2) It's a Valuable Networking Opportunity
According to a study by IAEE, 75% of people who attend events list networking as one of their main reasons for attending them. Given this Assembly's intimate setting, this will be a great opportunity for you to have a detailed, in-depth conversations with our speakers and equally impressive attendees. The cozy space and drinks (oh wait, we're giving away one of our future reasons!) will make for the kind of atmosphere that will make networking easy and fun. As the saying goes, you never know who you’ll meet!
3) Learn Which Platform Works Best for You
If your team has yet to try out a marketing platform yet, this is the perfect place to learn about them. You’ll meet a panel full of people who’ve used and thoroughly understand the platforms as well as network with people who surely have experience with their own favorite marketing tools. There’s always a lot to learn from smart folks.4) The SaaS Industry Is Growing at a Rapid Pace
Photo credit: Forbes.com
Last year, Gartner reported that the the SaaS industry was valued at $209 billion and Finances Online reported a 16.5% growth from the previous year. It’s expected to be valued at $383 billion by 2020. There are more SaaS companies to know about, jobs to work at, and skills to learn than there ever was before—and it's going up from here. Get in closer to the ground floor and position yourself a SaaS expert.
5) Get Involved In The NYC Tech Scene
Image via Built In NYC
Right now is an incredible time to be part of the NYC startup scene. The city is quickly becoming one of the best innovation hubs in the world (sorry, San Fran). To thrive in it, you absolutely need to go out and meet other tech professionals, learn from them, and expand your network as well as your knowledge. Not yet a part of the NYC tech community. Coming to the SaaS assembly is an easy way for you to dip your toes into scene. Plus there will be tasty food and drinks (woops! we mentioned it again).
6) Check Out SOSA’s Brand New Innovation Lab
Photo Credit: SOSA.co
SOSA is a tech innovation lab that serves as a coworking space for innovative startups in the city. SOSA originated in Tel-Aviv and just opened up their beautiful New York space earlier this year. This event is the perfect excuse to take a peek at their new office and connect with other talented techies.
7) SaaS Marketing is Becoming More Complex
The rapidly growing SaaS industry requires robust marketing automation software. Inevitably, the platforms are becoming more complex, as well as the strategies that go along with them. Come to our roundtable discussion to attain an in-depth understanding of these platforms and the ways you can best utilize them to achieve your target objectives.
Woah! Have we convinced you yet? If so, click on the button below! If not, keep on reading and all will be revealed.
8) Learn Quick Tips and Best Practices
Whether you’re using Hubspot, Pardot, Marketo, or a different marketing platform, you will find tips and tricks from both the panel and attendees. Use the NYC SaaS Assembly as an opportunity to receive effective takeaways that you can start implementing right away. #marketinghacks #growthhacks #bloghashtags
9) Experience the Power of Live Events
Sure, you can Google "how to ge the most out of marketing automation software" and read article after article, but that’s a completely different (and less rewarding) experience than engaging with and learnfing from people in a face-to-face setting. Every year thousands of techies fly to user conferences like the Apple Worldwide Developers Conference, Adobe' MAX, and Airbnb Open for the prized opportunity of speaking with other industry geeks face-to-face. According to a report by Frost and Sulivan, the live events industry is valued at $512 billion. BILLION. Clearly people think there's value to in-person meetings. The NYC SaaS Marketers Assembly is meant to bring industry experts into the same room and facilitate connections, just like those huge conferences. No matter how much you read up on marketing automation, it won’t be the same as learning about it from passionate marketing nerds in-person.
10) Keep Up with Marketing Automation in the B2B Industry
Photo Credit: Marketo
Here’s another statistic for you. Fifty five percent of B2B companies use some sort of marketing automation technology into their workflow. There’s no denying the importance of marketing software and the need to truly master it. Attending the Assembly will ensure that you’re keeping up with the times and staying ahead of the curve instead of lagging behind it.
11) Your Company Will Thank You
After gathering all you’ve learned and applying it the very next day at work, you’ll be creating more efficiency and streamlined processes in no time. The things you’ll learn at this roundtable discussion will positively affect not only your work, but those around you as well. Plus, think of all of the industry contacts you'll have! You'll be an ambassador for your brand (and also for yourself). So if you want positively impact your entire company (and your career) attending is a no-brainer.
Bonus: Share the love by bringing your whole team.
12) Tasy Food, Tasty Drink
Behold! What’s an after-work event without some tasty food and drinks? Both will be included at the meetup, along with great conversation. And if the food is the only reason you’d want to come, we won’t blame you! Food is always a good reason for anything.
13) It’s Free!
And after listing all those great reasons, they’re eclipsed by the fact that the event is free! All of the valuable takeaways, insightful conversation, key learnings, and tasty food will be at zero cost. So there’s really nothing you stand to lose and so much for you to gain.
Wrapping Up: Are You Convinced?
So there you have it! 13 reasons why you have to check out NYC SaaS Marketers Assembly. Hopefully by now you realize that attending this event is the obvious choice. And if not, hey, we won’t hold it against you. We just hope to see you at the next one!