10 Pinterest Best Practices For Event Professionals
First it was Facebook, then it was Twitter. Now Pinterest is growing into a social media giant, boasting approximately 70 million active users.
Pinterest stands out from other platforms because of its focus on aspirations, personalization, and visuals. On the other hand, like other social media platforms, Pinterest gives event organizers an opportunity to tell their professional stories through stunning images.
Join the millions of others who are connecting through Pinterest, or optimize your current profile page, boards, pins, and expand your Pinterest reach.
1. Add key details to your Pinterest profile
To get the most out of your Pinterest experience, start by developing a strong profile. Whether it’s the account of your business or a specific event. Be sure to include keywords you expect other Pinterest users will search for, to give your profile a better shot at appearing on searches.
Pinterest’s best practice guide for business suggests verifying your website after creating a business account to ensure other users that your account is official.
This guide also suggests using your company’s logo as the profile picture and including the company’s site in the profile description.
2. Create captivating Pinterest boards related to your industry or brand
Boards are your company’s way of organizing your content into relevant groups. Create Boards that contain information pertaining to your industry, and give them clear names so that Pinners will have an idea of what they contain.
Add descriptions to each board to increase your odds of popping up in searches. Use one or two relevant hashtags if possible for the same effect.
Pinterest for Business also recommends keeping the visual aspect of the site in mind by selecting an interesting cover pin to entice Pinners to look further.
3. Utilize Secret Boards to collaborate strong content
In case you aren’t aware of this helpful feature, Secret Boards are groups of pins that are not public and cannot be viewed by your followers.
For your company account, Secret Boards can be used to build upon a board before it gets published. After all, boards with only 3 pins do not garner much interest.
You can start off each new board as a Secret Board until it has enough pins to make it look complete. “Pinterest for Business: Best Practice Guide” suggests aiming for pins in the double-digits before making the board public.
4. Experiment with Group Boards to engage your followers
Group Boards allow you to select certain followers to contribute content. Sprout Social highlights two major benefits to this practice: Pinners gain a sense of ownership by contributing to the board, and your board will gain more diverse content.
Some strategic decisions come with using a Group Board, though. It’s important to communicate what kind of pins you expect on the board, as well as what hashtags you would like to see within pin descriptions.
Also, the number of contributors you decide upon will have different outcomes.
Small groups of enthusiastic Pinners will bring interesting, focused content. Large groups of Pinners may contribute pins that are less on the mark, but they will add more content to your board and increase your Pinterest presence.
5. Pin interesting content regularly
To maintain a Pinterest presence, it’s crucial to continue adding content. Depending on your boards, you may just need to add a pin to each board daily.
To really broaden your reach, add at least 10 pins per day. If you can, create pins that are similar to each other so that your followers will see them clustered together on their newsfeeds.
To increase your Repins, be sure to add content your followers will want to see. Cision reminds us that one of Pinterest’s most-searched categories is DIY. It may be beneficial for you to find tutorials or templates to pin.
Pay attention to what your followers Repin: what content are they putting on their own boards? Follow suit and pin similar content. If you are having trouble seeing a pattern, check out Pinterest Analytics. It will provide you with solid statistics to help you increase Repins and followers.
6. Select attention-grabbing images
Unlike other social media platforms, Pinterest is all about graphics; if something catches your eye, users will take a closer look.
Cision has found that certain images gain more repins than others. For instance, pins that are dominated by a reddish-orange color tend to be repined more frequently. The same results are seen with pins that do not include faces, or have a smooth texture.
Consider taking into account the kinds of devices your attendees are using. For mobile users, tall pins tend to stand out more. Pin content with this in mind.
7. Don’t neglect the Pin descriptions
A detailed pin description is crucial for being discovered online. Use relevant keywords to stand out from the from other Pinterest search results, and aim for a description between 100 and 200 characters to increase views from organic search.
Additionally, add a link to your website so Pinners can have access to more information on you, your company, or your event. Unlike with boards, pin descriptions have clickable links.
8. Check out Pinterest’s other features
If certain pins need more context, consider using Rich Pins. There are 6 different kinds of Rich Pins to choose from: film, recipe, article, place, app, and product. These pins include spaces for you to add in important information, such as time, location, contact information, and price. Learn how to use Rich pins here.
Want your content to appear on the feeds of pinners who don’t follow you? Promoted Pins may be ideal. Your pin will pop up on certain accounts based the audience you choose to target. That way, you’ll be reaching Pinners who share similar interests with you and your company. Interested? Find out more!
9. Interact with fellow Pinners
Bring the “social” back to social media by interacting with your current and potential followers. Repin their pins. Comment on their content. Invite them to your Group Boards. Follow pinners that add content similar to your industry. These small gestures will have them paying more attention to your actions on Pinterest.
As described earlier, it’s crucial for you to pay close attention to what your followers are pinning. Is there a current trend you see popping up on your feed? Is a certain pin getting numerous Repins? Are people buzzing about a certain meme? Adjust your pinning habits to become a part of the conversation.
10. Advertise your account elsewhere
You can start by adding the Pin It button to your website. It only requires adding a few lines of code to your website.
Your email signature could also promote your Pinterest account, and there is always space in newsletters to drop Pinterest username.
Finally, you can also promote Pinterest on other social media accounts. Many people connect their Facebook accounts to their Pinterest profiles. You can go a step further and tweet about trends you see on Pinterest, or even just add the profile link to your or our company’s LinkedIn.
By optimizing your habits on Pinterest, you will add content followers want on their boards, promote your company or event, and expand your network.
Remember to make your Pinterest profile detailed and personal. Take advantage of Pinterest’s resources and expand your horizons. Connect with like-minded professionals and build relationships founded on similar interests.
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