When it comes to marketing, all roads lead to live events.
That’s no exaggeration. According to a survey by the Content Marketing Institute, live events are considered the most effective B2B marketing channel. A new and free eBook explores how marketing leaders can incorporate different types of live events into different aspects of business strategy: from sales prospecting, to customer and industry relations relations, to internal communication, and recruiting.
Along the way, readers will encounter inspiring real-world examples, insightful tips on how they can improve their events and exclusive advice from some of the foremost industry thought leaders, including:
- Will Curran, Founder and President, Endless Entertainment
- Katy Geller, Marketing Communications Manager, Franchise Update Media
- Kate Makulova, Head of Event Marketing, SEMrush
- Jonathan Margolis, President and CEO, the michael alan group
- Helen Moon, Founder and Director, EWL Club UK
In the first section of this 21 page eBook, readers will receive a thorough overview of different event types, including conferences, trade shows, and virtual events. With each event type will come suggested uses and examples. Readers will then learn about how live events can be used for sales and prospecting. The number one reason that people attend events is to network and gather leads, after all. The next section will cover customer relations. Google, Salesforce, Apple, and Tableau all use live events to shape the way that their customers perceive them––now it’s your turn!
Next up is industry relations. As Helen Moon puts it, live events are perfect for “strengthening existing relationships and establishing new ones.” Readers will then forge onward to employee relations and learn how live events are particularly useful for professional development, training, and company culture. The final section of the eBook will explain how live events can help marketers take their recruiting game to a whole new level. Given that much of today’s hiring process occurs online, the moments when candidates and employers get to meet face-to-face have become all the more worthwhile.
There’s a whole wide world of marketing out there! Click the button below to download the eBook and discover how live events can radically transform your marketing plan. Your inner explorer will be proud.