The Event Marketer's Google Adwords Crash Course

Posted by David Epstein

Jun 27, 2016 3:39:39 PM

The Event Marketers Google Adwords Crash Course

A pioneer of online ads, Google is one of the biggest and best examples of the ever growing importance of digital advertising.

In Q4 of 2015, Google’s ad revenue was $19.8 billion, compared to the previous year, it represents a 60% increase. Moving forward, Google expects ad revenue to continue to grow.

For event planners and event marketers, it means they must invest in digital advertising in order to keep up with competitors who are already doing just that.

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7 Event Industry Leaders Share Their Planning Advice

Posted by Josh Levine

Jun 22, 2016 12:52:36 PM


Asking for help is an important skill that allows for development of both personal and professional abilities. Whether you work in event technology, event planning, event marketing, or just love the event planning field, embrace the idea of learning from professionals around you. This not only allows for networking development, but breeds innovation.

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5 Examples Of Event Sponsorship Packages That Landed Big Brands

Posted by Daniel Mendelson

Jun 16, 2016 1:55:53 PM


Sponsorships have become a financial cornerstone for most events. This is largely due to a discrepancy between the high costs of event production and the need to charge attendees a realistic ticket price or event registration fee. But the business of event sponsorship is changing to help event organizers add a valuable revenue stream to their events and conferences.

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Veteran Organizer Shares 9 Proven Event Planning Tips

Posted by Rachel Leone

Jun 13, 2016 11:57:01 AM


I’ll admit it. I’m an Event Junkie. I’ve planned over 1,000 events during my career and know what works and what doesn’t. Successful events just don’t happen; you make them happen. And, although I wish I could tell you to close your eyes and say “Abracadabra”, I’d be misleading you. Plain and simple, it takes planning to create a successful event and lots of it.

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6 Super Simple Steps To Promoting An Event With Twitter

Posted by JJ Bennett

Jun 9, 2016 3:39:16 PM


For years, event organizers have searched for ways to better utilize social media in an effort to successfully market an event. Fortunately, as time has gone on, this task has become much easier than it once was.

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5 Digital Advertising Stats Event Marketers Should Know

Posted by David Epstein

Jun 8, 2016 9:43:36 AM


Usually, advertising is a tactic avoided by event marketers. Event marketers are often afraid of sinking in a lot of valuable time and money in less-than intuitive ad platforms.

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Topics: Promotion

Four Sustainable Event Planning Tips To Save The Planet And Your Budget

Posted by Cheryl Lim

Jun 6, 2016 12:57:17 PM


A startling statistic by MeetGreen shows that a typical five day conference with 2,500 attendees consumes up to 62,500 disposable plates, 87,500 napkins, 75,000 cups and 90,000 cans or bottles. Given the extensive amount of logistics used for event planning, it is no surprise that the event planning industry has a huge impact on the environment.

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Retargeting: How To Use A Secretive Advertising Tool To Market An Event

Posted by Daniel Mendelson

Jun 5, 2016 1:37:52 PM


Most sources agree that around 97% of visitors to an event website leave without converting to actual ticket sales. This statistic does not include just websites relevant to events, but includes most ecommerce sites altogether. Luckily, retargeting allows you to build awareness and bring back this ‘lost’ 97% so that you don’t need to rely solely on the 3% of actual converts.

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5 Examples Of Winning "Convince Your Boss" Event Templates

Posted by Kathleen Smith

May 26, 2016 5:18:52 PM


We all know why attending at least one annual conference is a great idea. An opportunity to network, learn, share, present, raise profile, make sales – the list of positive benefits attributes is long. On the minus side is expense and time spent out of the regular work environment. Travel, accommodation and registration fees can be hefty expenses and not everyone has an automatic budget for this kind of work. Workloads can topple out of balance when key members are away for even a handful of days.

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The 4 Things Planners Fail To Do After An Event And How To Fix It

Posted by David Epstein

May 25, 2016 4:35:56 PM


What is the first thing you do after an event is over?

A. Take a sigh of relief and start planning your next event.

B. Head back to your marketing team to work on other projects.

C. Analyze event success and try to extend the lifecycle of your event.

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