The average B2B CMO spends 24% of her budget on live events. Live events account for the single largest piece of the marketing budget and yet it is the least measurable marketing channel.
So how can..
Among your many priorities as a business event strategist, we understand that attendee satisfaction ranks high on the list. We’re also aware that an attendee’s experience begins before the first day..
If you could magically transfer relevant data from your event platform to your sales platform without relying on spread sheets, would you?
One of the best parts of being an event professional is attending events not organized by yourself. It’s an opportunity to see how other people do things; it’s an opportunity to network; it’s an..
In less than a week, companies from around the world gather at the Olympia exhibition center in London to take part in UK’s leading conference for event professionals. With thousands of attendees and..
LABOV is a marketing, communications and training agency and Bizzabo customer. We’re pleased to share their advice on creating impactful events with readers.
Publishers are now at the intersection of multiple industries including marketing, tech, and advertising. It is now more important than ever to maintain a high-level, synthesized understanding of the..
Although certain truths hold for all events, publishing events come with their own unique characteristics that set them apart from the rest. At Bizzabo we work with a number of industry leaders..
In a world saturated with digital messaging, it’s no surprise that many consumers enjoy in-person interactions. According to one survey, 93% of consumers claimed that live events had a larger..
Last Updated: February 27, 2017.
Every year the Oscars broadcasts to over 30 million households around the world. It brings in over $90 million in revenue, attracts the biggest names in the industry,..
When it comes to marketing, all roads lead to live events.
That’s no exaggeration. According to a survey by the Content Marketing Institute, live events are considered the most effective B2B..